![]() ![]() We at Kerr want to raise the bar of expectation and put a stake in the ground that says we have more to offer than just products, more to achieve than others think possible, and more to learn from our customers than others think practical,” McDonald added. “We aim to be the most customer-centric, laser-beam-focused-on-the-dental-practice company in the industry-where everyone in the organization thinks about the customer. Beyond cross-training for sales reps, the new organizational structure propagates the most critical component of the Kerr brand: the instilling, nurturing, and development of shared values between the company and its end-users. ![]() The overriding impetus for the realignment is to move from an isolated, transaction-based, independent company, into a multifaceted, market-based, interdependent company without boundaries. The changes are not purely cosmetic the businesses have been realigned to eliminate boundaries and enforce greater collaboration. ![]() “It is that combination that will demonstrate to our customers that Kerr has aggregated its brands to not only be more operationally efficient, but more powerfully and more distinctively positioned for the benefit of the dental professional,” said Damien McDonald, the president of the Professional Consumables group within the KaVo Kerr Group. As a display of this internal shift, the companies have engaged in a rebranding effort, resulting in four core identities: Kerr Restoratives, Kerr Endodontics, Kerr Rotary, and Kerr TotalCare.Ĭrafted as a response to customers who are looking to “consume” products from manufacturers in an easier, more efficient way, this reorganization and rebranding seeks to balance the value of not only what is offered, but how it is offered. Three of the five professional consumables brands within the KaVo Kerr Group-Kerr, Kerr TotalCare, and Axis|SybronEndo-have reorganized into a unilateral organization. 1 LA Axxess 2.New look symbolizes internal restructuring 2 Packs TF Adaptive Files - Medium/Large in 27 mm 5 Packs TF Adaptive Files - Medium/Large in 23 mm 2 Packs TF Adaptive Files - Small in 27 mm 5 Packs TF Adaptive Files - Small in 23 mm 1 Elements Motor with 8:1 Contra Angle Handpiece The TF Adaptive file design is based on our clinically proven Twisted File technology, which means the file is twisted to shape for improved file durability. TF Adaptive is built on the success of the Classic TF design and includes the same advanced Twisted File technology. Just like a traffic light start with green and stop with red. ![]() An intuitive, color-coded system designed for efficiency and ease of use. TF Adaptive is designed to work with our Elements Adaptive Motion Technology, which allows the TF Adaptive file to self-adjust to intra-canal torsional forces depending on the amount of pressure placed on the file.
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