You really need to consider exactly what type of audience you want to attract. Consult the brand identity guidelines to see what kind of vibe you should be going for. Before picking a website font, you need to consider your goals for your site, or the goals of your client. Web fonts, like clothing, can say a lot about who or what is wearing them. Here’s a few tips: Go Back to the Brand Guidelines Now that we know what to look for when you’re searching for fonts online, it’s time to figure out how to narrow down your selection. These fonts read as juvenile and immature. Avoid website fonts that replicate crayon or chalkboard letters. Thinner is better (but not too thin-that decreases your readability as well). Streamlinedīulky fonts carry a lot of baggage and can impact readability. Surprisingly, too much sweetness in web fonts can actually repel people, or make them not take you seriously. Watch out for too much embellishment or floweriness. Is the font even readable? You might be able to read it, but will everyone be able to read it? Also, will this font display properly on everyone’s devices, or just the newest and the best ones? Simple But you need to reel yourself in a little bit and search with a more discerning eye. Sometimes when you’re searching for new fonts online, you can get swept up in the excitement of some of the wilder typefaces. So what makes it a web-safe font? Readable Most of these effects happen subconsciously, so, while your viewer may not consciously react to your choice of website font, it will work on them in a way that will influence their relationship to your brand. The shape, size, curvature, flourish, and boldness of each web font conveys a message, and it can attract or repel. Each web font has a certain power over its reader. Having the right website fonts can boost your site’s credibility-or destroy it. Not sure how to figure out which website font is best for your site? We’re going to take you through the ins and outs of picking the best web fonts to help you convey exactly what you want to convey to your audience. One of the most crucial-and challenging-aspects of great web design.
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